UPGRAID Organically

A product provides a solution – a belief can change the world.


UPGRAID strives to be more than just a product. This company hopes to lead a cultural shift towards a more proactive approach to our health, and away from unnecessarily using products with chemicals. We believe that, “we can all feel a little better every day."

The Story

Co-Founder Justin Kamine was ready to create a movement to change how we approach our healthcare, and he knew that Helene Rutledge was the right person to help him do it. Helene was the former Chief Innovation Officer of New Avon, and sat at the top level of many major pharmaceutical companies.

UPGRAID started with a simple question: why has no one ever created fully organic products with clinically studied ingredients to provide consumers an honest, scientifically backed and trustworthy product?

Helene wanted to answer that same question. After an initial research phase, she called Justin and said “she figured it out, and that she was ready for an upgrade!” It was time to leave traditional corporate life behind to start a revolution. That revolution is UPGRAID.

Helene and Justin’s credibility and vision sparked the interest of other top nutritionists, fitness experts, food celebrities, and product disruptors who decided to team up and turn the message into a movement.

Our team takes the most rigorous approach to sourcing the highest quality ingredients to deliver clinically tested and science-backed products with zero chemicals, zero compromise, and zero BS.

UPGRAID exists because of real science and results, using fully organic, sustainable, and safe ingredients.

Full Transparency

UPGRAID is committed to being a trusted, science first, consumer facing, disruptive brand to elevate society – turning your warning labels into positives by creating an organic line of products with the highest scientific scrutiny.

We are so committed to transparency, that we are willing to call ourselves out:

1. We aren't using the most sustainable packaging right now, but we want to.

Help us leave a lighter footprint on the environment and send us an email with ideas!

2. We support healthy prevention – and we are proactive about it.

Let’s face it, our healthcare system treats conditions and ailments, but is not focusing on preventing those conditions and ailments. We want you to use our product to prevent conditions from forming so that you don't have to spend time at doctor's offices treating something that was preventable.

3. Tell us where else we can improve and we will do our very best to make your suggestion a reality.

We want to hear from you, and you will hear back directly from our founders.