“A product provides a solution.
A belief can change the world.”
- Justin Kamine

Co-Founder, Upgraid

Our Story

When Justin Kamine discovered that 86% of our healthcare costs are spent on chronic conditions, while only 3% are spent on preventing them, he knew there was a problem that needed a revolution to fix. Coupled with his concern of watching his loved ones taking harsh synthetic chemicals to treat chronic issues, Justin became committed to finding organic, plant-based solutions as part of a healthy lifestyle. He wanted to develop products that could solve this dilemma but knew that he couldn’t do it alone….

In early 2019, Justin called Helene Rutledge, a long-time pharma exec with an unparalleled resume: the former Chief Innovation Officer of New Avon, Pfizer Director of Clinical Supplies and Global Head of Open Innovation of GlaxoSmithKline, and VP of R&D at Nature's Bounty.

Justin asked her one single question: “How come no one has ever taken a pharmaceutical, scientific approach to clinically study organic ingredients and launched the world's first organic and plant-based pharmaceutical-like company?"

Helene wanted to answer that same question. After an initial research phase, she called Justin and said “I’ve figured it out. Let’s do this.” It was time to leave traditional corporate life behind to start a revolution. That revolution has culminated in Upgraid. Since the company’s inception, Upgraid has evolved from not just a product, but Helene and Justin’s credibility and vision sparked the interest of other top nutritionists, fitness experts, food celebrities, and product disruptors who decided to join the Upgraid team and work together to turn the mission into a global movement. 

By no longer accepting a reactive synthetic based health care system, we can all do our part in coming together to drive the change we need. Our team takes the most rigorous approach to sourcing the highest quality, clinically tested ingredients to deliver science-backed products with zero chemicals, zero compromise, and zero false promises backed by 100% transparency and plant-based ingredients. Upgraid exists because of real science and results, using fully organic, sustainable, and safe ingredients. It’s time for science and nature to come together to upgrade preventative health.

Science + Nature

Upgraid's Perform Daily Inflammation

Founders of Upgraid

Justin Kamine


Justin has been focused onto some of society's largest problems in the food and health space for 10 years. He has been a successful entrepreneur including becoming a Forbes 30U30 and ranked one of the 50 most impactful entrepreneurs in the U.S. across a multitude of businesses.

His passion to help people, the environment and to create a more fair and just society is his key driver. This commitment has culminated in the creation of Upgraid and the belief that together we can all enact the change we want.

Helene Rutledge


Helene Rutledge has a passion for science that has stretched a lifetime, and for 30 years, she served as an influential engineer, product developer, and chief executive of some of the largest healthcare companies in the world, including Pfizer, Glaxo Smith Kline, Nature's Bounty, and New Avon.

While a tremendous force in healthcare, Helene made her mark as an innovator in research and development, and has brought her expertise and ingenuity to becoming not only the co-Founder of Upgraid, but also the chief formulator for all Upgraid products.

The Mission

Upgraid is for people who are on a journey towards holistic health through diet and exercise, as well as safe and efficacious plant-based solutions. The Upgraid mission is to take science and nature, and combine them to upgrade your daily health. We seek to put forth solutions towards how we can forever alter the health and wellness space without the aid of harsh chemicals.

Quality preventative healthcare needs to be within reach of everyone across the economic spectrum. Upgraid provides consumers with plant-based, researched-backed preventative products at a price point that is affordable.

Full Transparency

Upgraid is a category-creating health and wellness company and our products are a manifestation of our mission. We use plant-based ingredients, paired with a pharma-industry scientific mindset and validated with consumer data to support holistic health. We achieve this by combining products, coaching, education, and communities of support to make measurable improvements in overall human health for consumers who are seeking to proactively upgrade their quality of life.

Part of the reason we started Upgraid was our disappointment with the supplement industry. There are many companies with good intentions, but others who are looking to make money by selling a product that either does nothing, or at worst, does harm. That’s why the ingredients we use have been vigorously clinically studied. Unique to other health and wellness companies, Upgraid’s co-Founder, Helene Rutledge, is also the chief formulator of our products. We don’t simply own a company and hire others to do the most important work--our founders have been on the product journey from the farms where we chose our ingredients to the lab, where we proved the efficacy of our products. 

Upgrade to a healthier state of life

We combined the best organic ingredients into our daily products to promote a healthy lifestyle and feel better every day.

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