UPGRAID Co-Founder Shares Insight on Consumer Evolution at the 2020 NBJ Summit

All too often, the science of nutrition isn’t communicated clearly enough to consumers. Some companies take liberties with their interpretations and either willfully or unintentionally confuse customers, which is unfortunately pervasive in the supplement industry. In her presentation at the 2020 NBJ (National Business Journal) Summit Digital Days, UPGRAID's co-Founder and chief formulator, Helene Rutledge, provided some key insight into the need for real science in the supplement space and how crucial it is to support the legitimacy of the category for consumers to experience positive health outcomes.

Watch Helene's presentation below and let us know what you think in the comments section!